We’ve been thinking.

 


Personalization and data science

One time, as a high school student in Mandan, North Dakota, I received a bunch of offers to buy a condo in a 65+ community in Arkansas. I felt slightly bad for this real estate developer who couldn’t bother to apply basic age segmentation to the marketing list he...

Whales or minnows – who are you targeting?

Often times, loyalty programs are called “best customer programs” and sometimes that is the right strategy.  However, focusing on best customers isn’t always the best loyalty strategy. Fundamental to developing and managing a loyalty program is to understand which...

Going beyond basic metrics

TL;DR: put your data to work and get actionable insights to drive profitable customer behavior by going beyond "the basics". Most Loyalty and CRM platforms provide a host of standardized reports and metrics: active members, customer lifetime value, new enrollments,...