We start with customer needs and help you create business results from there.
Understand your customers better.
Persona Development & Segmentation
We’ll help you define who your customers are based on their goals and motivations (these are personas) as well as economics (this is segmentation). Personas help you design relevant products, services, and communications. Segments help you prioritize your efforts against business opportunities. Our proprietary methods enable the ‘holy grail’ – integrating both into a single analysis.
Digital Exhaust Analysis
With every online review, email or transcribed phone call to customer service, and social comment, your customers are providing valuable nuggets of information. Using machine learning, natural language processing, and our own creativity, we’ll help you mine that data and turn it into usable insight.
Your customer’s journey doesn’t just include touchpoints with your brand. Understanding their journey complete with points of satisfaction and points of pain is a fundamental exercise that leads to more relevant marketing, better service delivery, and new innovation opportunities.
“With intuition and insight, the Sprockettes have helped Frontpoint identify, understand and respond to customer expectations. Their work has revealed hidden opportunities and motivations, and has fulfilled for us a critical need in next-best customer definition. Our newfound clarity – and confidence – in bet making owes largely to Sprocket.”
Chief Marketing Officer, Frontpoint Security
Capture more business from existing customers.
Loyalty & Retention Marketing Strategy
Loyalty and retention is so much more than points and prizes. We utilize customer data as well as our imagination to design value propositions, processes, and initiatives that keep customers coming back.
Customer Experience Design
We use design thinking and a deep understanding of your customers to conceive of touchpoints, strategies, and programs that result in experiences that customers love and that businesses can profit from.
Analytics and Data Science
We go beyond describing what happened by leveraging your data – big and small – to gain insight as well as predict and prescribe activities to grow your business.
Innovate and grow in new ways.
Value Proposition Design
Finding the tasty nougat center where customer desires and business needs intersect is both art and science. We’ll help you design new value propositions that customers, as well as your accountants, love.
Sometimes all you need is help from some smart people who don’t already live in your forest, to help you actually see the forest. We conduct 1 or 2-day innovation workshops to help you get new ideas on the board as well as evaluated for future implementation.
Digital Product Strategy
We’re all digital startups now. We can help you conceive the strategy for digital products as well as help you manage them over their lifecycle.