by Tres Tronvold | Mar 16, 2018 | Data Science, Loyalty Strategy
TL;DR: put your data to work and get actionable insights to drive profitable customer behavior by going beyond “the basics”. Most Loyalty and CRM platforms provide a host of standardized reports and metrics: active members, customer lifetime value, new...
by Tres Tronvold | Mar 17, 2017 | Loyalty Strategy
Often times, loyalty programs are called “best customer programs” and sometimes that is the right strategy. However, focusing on best customers isn’t always the best loyalty strategy. Fundamental to developing and managing a loyalty program is to understand which...
by Tres Tronvold | Dec 1, 2016 | Loyalty Strategy
Whether it be collecting trading stamps, qualifying for platinum or earning a badge for completing a challenge, “Game Mechanics” have always been a cornerstone of loyalty marketing. Loyalty programs are legendary for driving seemingly “irrational” behavior. Paying...
