by Tres Tronvold | Mar 16, 2018 | Data Science, Loyalty Strategy
TL;DR: put your data to work and get actionable insights to drive profitable customer behavior by going beyond “the basics”. Most Loyalty and CRM platforms provide a host of standardized reports and metrics: active members, customer lifetime value, new...
by April Seifert | May 17, 2017 | Data Science
One time, as a high school student in Mandan, North Dakota, I received a bunch of offers to buy a condo in a 65+ community in Arkansas. I felt slightly bad for this real estate developer who couldn’t bother to apply basic age segmentation to the marketing list he...
by April Seifert | Apr 16, 2017 | Data Science
No doubt you have heard data science success stories of some of the world’s most innovative companies. Whether it’s Google’s self-driving cars, Amazon’s employee-less stores, or the classic story of Target who predicted a woman’s...
by Justin Royer | Mar 23, 2017 | Customer Experience, Data Science, Innovation
You want to know the most frequent question we receive from prospective clients? It’s something to the tune of “why the heck would you mix analytics and design?” Our inquisitive friends usually believe that mixing these two disciplines is like...
by Justin Royer | Feb 16, 2017 | Customer Experience, Data Science, Innovation
An old colleague of mine used to say “Many leaders think that if you surround a problem with enough data, it will just relent.” It was a provocative statement because it highlights one of the most widely believed untruths in business – the belief...
by April Seifert | Dec 19, 2016 | Data Science
Summary: Data Science principles can be scaled to benefit any company – meeting them where they are on the analytical continuum and improving analytical rigor and sophistication. “Data Science Lite” employs all of the same skills as full-fledged Data...
