Going beyond basic metrics

TL;DR: put your data to work and get actionable insights to drive profitable customer behavior by going beyond “the basics”. Most Loyalty and CRM platforms provide a host of standardized reports and metrics: active members, customer lifetime value, new...

Personalization and data science

One time, as a high school student in Mandan, North Dakota, I received a bunch of offers to buy a condo in a 65+ community in Arkansas. I felt slightly bad for this real estate developer who couldn’t bother to apply basic age segmentation to the marketing list he...

Data Science Lite

Summary: Data Science principles can be scaled to benefit any company – meeting them where they are on the analytical continuum and improving analytical rigor and sophistication. “Data Science Lite” employs all of the same skills as full-fledged Data...