by April Seifert | May 17, 2017 | Data Science
One time, as a high school student in Mandan, North Dakota, I received a bunch of offers to buy a condo in a 65+ community in Arkansas. I felt slightly bad for this real estate developer who couldn’t bother to apply basic age segmentation to the marketing list he...
by April Seifert | Apr 16, 2017 | Data Science
No doubt you have heard data science success stories of some of the world’s most innovative companies. Whether it’s Google’s self-driving cars, Amazon’s employee-less stores, or the classic story of Target who predicted a woman’s...
by April Seifert | Dec 19, 2016 | Data Science
Summary: Data Science principles can be scaled to benefit any company – meeting them where they are on the analytical continuum and improving analytical rigor and sophistication. “Data Science Lite” employs all of the same skills as full-fledged Data...
